AN INVESTIGATION ON BANK WEBSITE’S ROLE IN CREATING AWARENESS AND IMPLEMENTATION OF SECURITY MEASURES

In a digital economy, cybercrime has become a serious threat which continues to distress businesses; it is banks and its customer who has been repeatedly targeted by the perpetrator for the financial gain. Availability of information, ease of accessibility and better website design will help an individual to gain awareness with little efforts thus preventing them from the victimization of bank related cybercrime. Hence Information published in the bank's websites in relation to bank related frauds along with anti-cybercrime measures and procedure to be adopted for safe use of e- products is analyzed for the availability and ease of accessibility. Besides the security measures implemented by the bank also plays a crucial role in providing a safe online environment. Thus this study try to examine the role of bank’s websites in creating awareness through analysis of its website for information availability, design and ease of accessibility and its efforts in promoting safe online transaction through the security measures implemented by the bank for safe online banking. A collective score is calculated for each individual bank in terms of availability, accessibility, designs and security measures adopted and the independent sample t-test is applied on the collective score to find out for existence of significant difference between public and private sector bank.

Keywords:

1) J. Eighmey, Profiling user responses to commercialWeb sites, Journal of Advertising Research 37 (3) (1997) 59–66.
2) J.W. Palmer, Web site usability, design, and performance metrics, Information Systems Research 13 (2) (2002) 151–167.
3) R. Molich, J. Nielsen, Improving a human–computer dialogue, Communications of the ACM 33 (3) (1990) 338–348.
4) J.T. Hancock, P.J. Dunham, Impression formation in computer-mediated communication revisited: an analysis of the breadth and intensity of impressions, Communication Research 28 (3) (2001) 325–347.
5) J.R. Evans, V.E. King, Business-to-business marketing and the World Wide Web: Planning, managing and assessing Web sites, Industrial Marketing Management 28 (4) (1999) 343–358.
6) X. Fang, C.W. Holsapple, An empirical study of web site navigationstructures' impacts onweb site usability, Decision Support Systems 43 (2) (2007) 476–491.
7) https://boagworld.com/marketing/role-website-raising-awareness/Accessedon 29th august, 2018)
8) B. Lebek, J. Uffen, M. Neumann, B. Hohler, and M. H. Breitner, “Information security awareness and behavior: a theory-based literature review,” Manag. Res. Rev., vol. 37, no. 12, pp. 1049–1092, 2014.
9) https://www.hdfcbank.com/security/security_measures(Accessed on 29th august, 2018)
10) https://rbidocs.rbi.org.in/rdocs/content/PDFs/GBS300411F.pdf(Accessed on 29th august, 2018)
11) R. Van der Merwe, J. Bekker, A framework and methodology for evaluating e- commerce Web sites, Internet Research 13 (5) (2003) 330–341.
12) J. Cox, B.G. Dale, Key quality factors in Web site design and use: an examination, International Journal of Quality and Reliability Management 19 (6/7) (2002) 862–888.
13) https://economictimes.indiatimes.com/industry/banking/finance/banking/et-rics- psbs-preferred-for-branches-private-banks-for- Websites/articleshow/59972952.cms(Accessed on 7th ,september)
14) Thanika Devi Juwaheer, Sharmila Pudaruth, Priyasha Ramdin, (2012) "Factors influencing the adoption of internet banking: a case study of commercial banks in Mauritius", World Journal of Science, Technology and Sustainable Development, Vol. 9 Issue: 3, pp.204-234, https://doi.org/10.1108/20425941211250552
15) Indranil Bose, Alvin Chung Man Leung,(2008) “Assessing anti-phishing preparedness: A study of online banks in Hong Kong”, Decision support systems, vol. 45,pp.897-912