EFFECTIVE DIRECTIONS OF MARKETING RESEARCH IN THE FORMATION OF A NEW ECOTOURISM PRODUCT

Makhmudova A.
PhD, Associate Professor of the Department of Tourism of Samarkand Institute of Economics and Service. Uzbekistan. Samarkand.

Abstract

: This article presents the effective directions of marketing research in the formation of a new ecotourism product. At the same time, in the course of this research, the ecological principle of ecotours and tourist routes offered in the tourism market was clarified. On the example of the Samarkand region, the opportunities for the development of vacationers from the point of view of ecotourism were studied. At present, according to the social surveys regarding the choice of the types of tourism, the situation has been determined and relevant suggestions and recommendations have been developed.

Keywords:

:Marketing Research, Ecotourism, Cultural Monuments, Price, Demand, Supply, Tourist Resource, Potential, Area, Architecture, Historical, Ecological, Natural Monuments, Natural Plants, Consumer, Ecotourism Product, Tourist Service, Market.


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References


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