“Beauty is in the eye of the beholder,” as the saying goes. The purpose of this paper is to understand and criticize the role of social media in the development and/or encouragement of eating disorders and body image dissatisfaction among college girls. Most of the data gathered in this study was collected from colleges and offices of the city of Chennai, from previous studies on related issues and from media itself. This study was conducted using experimental research methods, mostly through surveys through questionnaire likely to be affected by changing standards of beauty or likely to have significant numbers of interactions related to these changing standards. The findings of this study are that cultural standards of beauty in India are narrowing and conforming to more international standards, and that these changes are causing new physical and psychological problems to be introduced into Indian society.
Keywords:
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: : Social Media; Dissatisfaction; Eating Disorders; Psychological Factors; Skin Complexion.
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