ROLE OF SELF SERVICE TECHNOLOGY IN HELPING RETAILERS FOR PROMOTING PHYSICAL DISTANCING DURING COVID- 19 PANDEMIC SITUATION

Dr. Khairul Anuar Senior Lecturer, School of Management, Universiti Sains Malaysia, Pulau Pinang, Malaysia, khairulms@usm.my
Mohammad Shah Senior Lecturer, School of Management, Universiti Sains Malaysia, Pulau Pinang, Malaysia
Nasser Khalufi PhD scholar, Marketing department, College of business administration, Jazan University, Jazan, Saudi Arabia, Ankalofi@gmail.com

Abstract

Covid 19 has changed the focus of retailers and the way they used to serve their customers. Retailers in their stores are extensively following new health and safety measures. They are evaluating the actions that are to be taken to increase the confidence of shopper. New and innovative technology like self service technology plays an important role in delivering the services to customers with new experience and decrease the direct contact i.e. contact less payment. Retailers have to follow government guidelines like social distancing, wearing of masks, use of sanitizers and hygienic environment so that consumer feels safe while shopping. This pandemic has brought huge fear among consumers as well as retailers and everybody consider their health safety first. Self service technology helps retailers as well as consumers in maintaining physical distance. This research is done to analyze the “Self Service Technology helps retailers in Promoting Physical Distancing during Covid- 19 Pandemic Situation”. Self service technologies like Digital apps, self scanning, self service checkouts, self service kiosk, scan & go mobile technology has become important element for retailers to attract consumer with social distancing protocol in this pandemic situation.

 

 

 

Keywords:

Self Service Technology, Covid 19, Physical Distancing, Retailers, Pandemic Situation Arabia

 

 

 


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References



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