AN ANALYTICAL STUDY OF CONSUMER BEHAVIOUR TOWARDS “FMCG” PRODUCT

Disha Chhabra Puri Integral University, Lucknow

Abstract

The buyer conduct or consumer purchasing behavior assumes a significant part in advertising of quick customer goods. This conduct is affected by different factors. In the current time of globalization, need of purchaser’s change with time. The quick shopper merchandise (FMCG) area contributes a great deal to the development of India's GDP. Therefore, it is necessary to recognize the adjustments in buyer purchasing conduct towards FMCG products. The intention of this paper is to distinguish the components influencing customer purchasing behavior towards FMCG items lastly affecting their dynamic process. The information for this investigation has been gathered through survey and discoveries have been hypothetically presented. The paper uncovers that buyer conduct is generally affected by place, product, and price, and promotion, physiological and psychological factors. However, impact of these elements additionally varies from one item to another. This study is undertaken to explore that shoppers have more significance to the nature of fast-moving Consumer merchandise buying practices. The study revealed that the consumer purchase depends on branding and the quality of the products and all other variables have least impact. This study also indicates that consumers develop their behavioral attitudes to FMCG brands, even though they get failed in low involvement in some products. Although it suffered from various points of criticism, it was successful in creating a brand value for its products in the minds of the consumers.

 

 

 

Keywords:

Consumer Behavior, FMCG product.

 

 

 


Full Text:

PDF


References


Dawood, A. K. (2015). Ana analytical study of consumer behaviour towards FMCG produced. Journal of management. Vol. 15 (10) Pp-27-81.
Deliya, Mitul (2015) Consumer Behaviour towards the New Packaging of FMCG Products. Journal of Research in Commerce and Management, Vol.1, No. 11, 2012, ISSN: 2277-1166, pp. 119-211.
Shaan, N. (1990). Performance Implications of Strategic Coalignment: a Methodological Perspective, Journal of Management Studies, Vol. 27 No. 1, pp. 19-41.
Sulekha & Kiran Mor (2013). An Investigation of Consumer Buying Behaviour for FMCG: An Empirical Study of Rural Haryana. Global Journal of Management and Business Research Marketing, Vol. 13, Issue 3(1), Pp. 45-49.
Tauseef, A. (2011). The Impulse Buying Behaviour of Consumers for the FMCG Products in Jodhpur. Australian Journal of Basic and Applied Sciences, Vol. 5, No. 11, pp. 1704- 2547.
Thomas A. Carey, David J. Flanagan and Timothy B. Palmer. (2010). An Examination of University Student Entrepreneurial Intentions by Type of Venture. Journal of Developmental Entrepreneurship. Vol. 15( 4) Pp-503-517.
Thomas A. S and Mueller S. L, A Case for Comparative Entrepreneurship: Assessing the Relevance of Culture. International Journal of Innovation Management. Vol. 7(2), Pp- 189-212.
Thomas Lans, Judith Gulikers, and Maarten Batterink, Moving Beyond Traditional Measures of Entrepreneurial Intentions in a Study among Life Science Students in the Netherlands, Research in Post Compulsory Education. International Journal of Innovation Management. Vol. 7(2), Pp- 189-212.
Thompson J. L, The Facets of the Entrepreneur: Identifying Entrepreneurial Potential, Management Decision,. International Journal of Innovation Management. Vol. 7(2), Pp- 189-212.
Torrnce, E. Paul (1965). Rewarding Creative Behavior; Experiments in Class room Creativity (Englewood Cliffs, N.J. Prentice-Hall, (1965) Particularly Appendix A and Appendix B, and also J.P. Gulford and P.R.
Tregenna, F. (2009). The Fat Years: The Structure and Profitability of the US Banking Sector in the Pre-Crisis Period. Cambridge Journal of Economics. Vol. 33 (4): Pp-609-632.
Tsai, Y., & Beverton, S. (2007). Top-down Management: An Effective Tool in Higher Education? The International Journal of Educational Management, 21(1), 6.
Tsoukas, H. (2009). A Dialogical Approach to the Creation of the New Knowledge in Organizations. Organizational Science, 20(6),941-957.
Van Wyk R, Boshoff A. B and Bester C. L, Entrepreneurial Attitudes: What are their Sources?, South African Journal of Economic and Management Sciences, 6(1) (2003), 1-24.
Wright, S. L., Burt, C. D., Strongman, K. T. (2006). Loneliness in the Workplace: Construct Definition and Scale Development. New Zealand Journal of Psychology. Vol. 35, (10) Pp-59-68.
Yong, L. M. S. (1994). Managing Creative People in the domain of Investment. Journal of Creative Behaviour. Vol. 28(1). Pp-16-20.

Refbacks

  • There are currently no refbacks.