ANALYSING CONSUMER BEHAVIOUR IN RETAIL OUTLETS-AN ANALYTICAL APPROACH

Sana Khan PhD Scholar
Prof A. K. Saxena Integral University, Lucknow

Abstract

Abstract: Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Keeping in view, the present study is intended to explore the correlative analysis of consumer behaviour and retail outlet of the selected respondents. The required data was collected with the help of purposive sampling technique. 100 respondents were selected from both nuclear and joint families. The results of the study reveal that there exists significant relationship between nuclear and joint family respondents on their consumer behaviour. Besides, that there exists no significant difference between nuclear and joint family respondents on their consumer behaviour. In addition to this it was found that there exists no significant difference between nuclear and joint family respondents on their retail outlet.

 

 

 

Keywords:

Consumer Behaviour, Green Marketing Practices.

 

 

 


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