THE ROLE OF CUSTOMER CENTRICITY IN DRIVING LOYALTY

Dr. Kalim Khan Joint Managing Director, Brains Trust
Prof. Mohd. Osaid Koti Assistant Professor, Rizvi Institute of Management Studies and Research

Abstract

The present Article explores the importance of customer centricity and customer loyalty. Customer centricity means customer is key point and centric while taking any decisions in marketing. Customer engagement are important to see customer satisfaction. Customer loyalty is also important for make repeated purchases by customer.

Keywords:

:Customer, Customer centricity, engagement, satisfaction


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References


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