THE ROLE OF CUSTOMER CENTRICITY IN DRIVING LOYALTY
Dr. Kalim Khan
Joint Managing Director, Brains Trust
Prof. Mohd. Osaid Koti
Assistant Professor, Rizvi Institute of Management Studies and Research
Abstract
The present Article explores the importance of customer centricity and customer loyalty. Customer centricity means customer is key point and centric while taking any decisions in marketing. Customer engagement are important to see customer satisfaction. Customer loyalty is also important for make repeated purchases by customer.
Keywords:
:Customer, Customer centricity, engagement, satisfactionFull Text:
PDFReferences
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