EXPLORE THE BUYING BEHAVIOUR TOWARDS ONLINE PURCHASE OF MEDICINES WITH SPECIAL REFERENCE TO NETMEDS

Dr. Kalim Khan Joint Managing Director, Brains Trust
Prof. Mohd. Osaid Koti Assistant Professor, Rizvi Institute of Management Studies and Research

Abstract

Digital marketing is also popularly known as electronic marketing or online marketing. Through online portals, Pharmacy Company sells everything from prescription drugs to other healthcare products. Indian healthcare market is growing at good speed & presently both online & offline pharmacies are doing business. The benefits of online pharmacies are privacy, avail great choice, lower prices, home delivery,& convenience mainly. No doubt E –pharmacy improves Consumer convenience & access to medicines. At present the leading E- pharmacy players are- 1mg, Net meds, MChemist, Myra, Medlife etc & access to medicines. The foremost purpose of this study is to analyze buying behavior of consumers towards online shopping of medicines & to look at factors influencing them to purchase medicines online For this purpose we have used questionnaire method to get the response of people towards this. A sample of 100 Respondents was taken by Random sampling method to conduct the study. The findings of the study reveal that the majority of population used E-pharmacy for convenience and discounts.

Keywords:

:Consumer, Buying, Behavior, Online, medicines, shopping


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References


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