STRATEGY FOR STRENGTHENING LOCAL WISDOM-BASED COMMUNITY EMPOWERMENT IN IMPROVING WELFARE THROUGH THE HALAL TOURISM PROGRAM IN NORTH SUMATRA PROVINCE

Yusrizal1, Sukiman2, Muhammad Yusuf3

Abstract

:Values in local wisdom are the main capital in building the community's economy without destroying the social order with the natural environment. Empowerment of local communities is an important emphasis in the principles of contemporary tourism. Empowerment of local communities in tourism activities is seen as an absolute requirement as a form of effort to prevent the environmental, social and economic impacts of tourism. Discourse on Islamic tourism (halal tourism) is a discourse worthy of further development. Halal tourism is based on sharia principles, with the aim of providing friendly facilities and services to Muslim tourists. North Sumatra Province has several tourist destinations that have great potential but are still constrained in implementing the halal tourism concept for domestic and foreign Muslim tourists. This research was conducted using a qualitative descriptive approach. Data was obtained by distributing questionnaires and interviewing stakeholders in the tourism sector in North Sumatra. Community empowerment strategies in halal tourist destinations can be carried out by increasing local cultural potential which is supported by cultural craft centers and the participation of the local community. This form of cultural behavior and cultural products has an impact on the income and welfare of the community around tourist destinations in North Sumatra.

Keywords:

:Community empowerment; Public welfare; Halal Tourism


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References


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